Answering this question correctly often determines if a business fails, survives or thrives.
The U.S. Small Business Administration suggests investing 7% to 8% of your gross revenue on marketing.
Industry leading businesses are allocating 50% to 55% of their marketing budget to digital and content marketing. The average company is spending only 43% of their budget for these tactics, so the average company has room to improve their return on investment and supercharge growth.